In current scenario internet is flooded with online marketing/SEO/Social media stuff every day. Now to get most of your reading you should now how to execute this information and how to measure them. This is important part and you can check how to maximize return on your investment/time.
I take care below points during new strategy execution,
- For which activities you should create strategy/process?Long term activities which involved multiple steps.
- Design strategy which contains below points.
Before executing new process refer 3-5 articles and know what expert are doing or what is latest in trend. This will helps you to know things which you may came to know at the end of process or after a long time. This will definitely gives you good start and result as well.
- Goal with time constraint
Explain every body in the team in easy to understand language what you expect from them and why.
For example find sites whose alexa rank is below 10,000. Who provides FREE listing etc...
- Review Points with time interval
Give format to gather data. To decide whether you should approach particular sites or not. Some parameters are URL, Alexa rank, paid/FREE, Do follow/no follow link, terms and condition etc...
Store data in Google online doc. So, that you can easily share data and access from any where.
Put same clients task/domain/details together. This will make easy for us during update or talk with client.
Tell each person executing strategy very next action items with when they have to complete.
- Measure result in terms of ROI
Bench mark current traffic/ranking/other activity you would like to check after you complete strategy. For example check current ranking and ranking after completion of strategy and count hours you have invested. Check ranking improvement/result is worth for the invested hours.
How to measure ROI?
Let us say your cost per hour for particular employee is 500 INR. Now after investing 10 hrs (5000 INR cost) you got 20% ranking improvement for 5 keywords. Check is this enough to continue client for the next month?
Let us say your cost per hour for particular employee is 500 INR. Now after investing 10 hrs (5000 INR cost) you got 20% ranking improvement for 5 keywords. Check is this enough to continue client for the next month?
- To review and optimize process at regular interval.
Add action items responsible person has to do clearly when they get reminder.
Update status every day in your work sheet. So, that you know when to take next action in timely manner. Do SMART actions which help us to achieve end result/Goal and not just reminder or other task.
I will be happy to help your website/company for SEO or internet marketing service or Plan.
Feel free to contact me at shahchiragg@gmail.com
